Cosmoprof North America (CPNA) will host over 33,000 attendees and 1,100 exhibitors from nearly 40 countries at the Mandalay Bay Convention Center in Las Vegas, NV on July 9-11. The award-winning event covers all facets of the industry, offering retailers, distributors, beauty brands and suppliers alike the unique opportunity to discover trend-directional solutions to meet their needs.

CPNA devotes an entire pavilion to packaging suppliers and formulators, making up one-third of the show floor. The section highlights everything from raw materials to product development, and packaging to private label. CPNA has worked hard to highlight the growing beauty industry supplier base and following the success of other special areas in years past, has announced Discover Pack—a new special area for this year’s exhibition. Among the pre-selected brands chosen to exhibit are; Albea, Chromavis Group, East Hill Industries, Naturich Labs Inc., Pennelli Faro, So Pack and Verescence. The primary benefit to this area is that participating companies will enjoy exposure in the high-end, dedicated space, and benefit from one-on-one meetings with key U.S. and international buyers who are seeking innovative packaging and formulation solutions.

“Buyers can discover innovative ingredients, cutting-edge components, technological advances, marketing angles and much more to help them develop new products or upgrade existing ones,” says Daniela Ciocan, CPNA marketing director. 

To support the market further, CPNA has developed several unique supplier-focused educational sessions to help bring beauty businesses from concept to creation. In particular, brand marketers and product developers will have the chance to attend sessions with high-profile companies and media outlets that will address packaging and formulation trends, examine what powerful millennial consumers want from beauty products and how to achieve greater brand awareness and success.

“From consumer trends like whimsical design and product packaging innovation to connected packaging and omni-channel successes, CPNA has created a unique opportunity for brands to create compelling products and packaging,” says Ciocan.  To see the full conference lineup, visit: cosmoprofnorthamerica.com/category/packaging

Also new this year is the Beauty Innovation & Design Awards (BeautyID Awards), done in association with Beauty Packaging magazine. The program was established to recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment. The Awards cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments. In addition, one category is dedicated specifically to cosmetic contract manufacturing. Winners in each category as well as the Grand Award and Audience Choice winners will be announced on Monday July 10, in a special ceremony on the show floor.

“We recognize innovative beauty brands, and the beauty industry as a whole, has historically been on the cutting-edge when it comes to packaging and formulation so it was a natural evolution to provide a platform to recognize such creativity,” says Ciocan. To learn more about the award, visit: www.beautyIDawards.com. 

Cosmoprof North America is the place the professional beauty industry goes to discover and be discovered, says Ciocan. She says: “With record numbers expected again this year, visitors will have more chances than ever to see the latest trends and experience new products come to life.”

Panel to Focus on Connecting with Millennial Consumers

On Monday, July 10, 2017, from 11:00am – 12:30pm, Beauty Packaging’s Editor-in-Chief, Jamie Matusow, will moderate a panel discussion titled “Whimsical Packaging in An Omni-Channel World: Connecting with Millennial Consumers.” While the digital age has delivered the “world at our fingertips,” how does one stand out in a crowded omni-channel world and connect with the ever powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success. Panelists are Ian Ginsberg, president, C.O. Bigelow; Natalie Mackey, co-founder, CEO, Winky Lux; and Sophie Maxwell, futures director, Pearlfisher.